Vancouver-based Imagination Park adding AR interactions to UltraStar Center
Vancouver-based Imagination Park adding AR interactions to UltraStar Centre
A new fashion to engage with consumers
Imagination Park Technologies, a Vancouver-based company that creates augmented reality (AR) for smartphones and headsets, will bring an AR campaign to UltraStar Multi-tainment Center at Ak-Chin Circle, which is located in Arizona.
The AR campaign is designed to further enhance the consumers' experience by using their phones to wait at logos, posters, signs and landmarks to run into coupons, messages, videos, etc.
To accept access to the facility'southward AR functions, consumers will need to download Imagination Park'due south Xenoplay app, which is available on iOS and Android.
Yet, the Multi-tainment Eye will take an Imagination Park XenoHolographic suite, which will have 2D and 3D objects transform into AR objects.
The area will as well feature AR-influenced scavenger hunts, which will spread throughout the facility's attractions.
"We programme on using AR to add a new level of excitement and create cross-promotions and scavenger hunts betwixt our entertainment destinations," says Laurie McCartney, the company's managing director of marketing operations at UltraStar. "The beauty is with the Imagination Park platform, we tin very hands manage the AR campaigns ourselves."
Imagination Park says that information technology will help gauge how consumers appoint with AR to better its campaigns and how to further engage with them.
Since the Multi-tainment Center has many entertainment options, such every bit digital theatres, bowling, arcade games and more than, the AR functionality covers a wide range of the area.
"Delivering interactive engagements, such as an in-store brand AR video experience for shoppers or a venue scavenger hunt, augmented reality is quickly condign the nearly effective innovative digital marketing campaign tool," said Alen Paul Silverrstieen, Imagination Park CEO, in the media release. "It'south remarkably piece of cake and affordable, and can be measured and reported to calculate the truthful ROI (rate of investment) and consumer engagement."
Imagination Park is as well providing its augmented reality organization to the Indoor Football League'south Arizona Rattlers using its XenoPlay App.
To see the AR in action, you lot can download the XenoPlay app on iOS and Android devices, or check out a demo here.
Source: https://mobilesyrup.com/2019/01/29/vancouver-based-imagination-park-adding-ar-interactions-ultrastar-center/
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